It could have been Beijing's second chance after the Winter Olympics failed to deliver the desired image boost. But the Paralympics are completely overshadowed by Russia's invasion of Ukraine, says Mark Dreyer, sports journalist and book author. The day before the opening of the Beijing Olympics, the International Paralympic Committee (IPC) excluded Russia and Belarus from participating. Ning Wang spoke with Dreyer.
By Ning Wang
According to a recent Civey survey, the reputation of both the Olympic Games and the People's Republic of China has suffered, at least in Germany. Nevertheless, the hosts consider the Olympics a complete success, which gives them greater legitimacy, especially in domestic politics.
By Marcel Grzanna
Eileen Gu has entered a political minefield by switching flags from the USA to China. Accusations of treason in the US are now followed by resentment in China regarding her privileged life. Statements that seem innocent and detached don't help. Gu has to realize that for top athletes like her, there is no such thing as a politics-free zone in the current times.
By Christiane Kuehl
Associating brands with the Olympic Games is supposed to be a highlight for any PR executive. However, things are different at the Winter Games in Beijing. This time, sponsors might still have to pay a very high price.
By Ning Wang