In China, the younger generation is discovering sports as a lifestyle. They are willing to spend a lot of money on equipment, training, nutrition, and online courses. The trend is fuelling a huge market that still has excellent growth potential. One area, in particular, is currently booming.
By Redaktion Table
Benjamin Wahl, Borussia Dortmund's China head, talks to China.Table about BVB's very special fan culture and how it can be transferred to the Far East. He also talks about Chinese players in the German Bundesliga and the opportunities for Chinese soccer between the five-year plan and grassroots work. Wahl says: "You can't buy success in soccer (after all)." The interview was conducted by Frank Sieren.
By Frank Sieren
With a climate-neutral power supply, reused sports venues and a fleet of electric cars, Beijing wants to turn the Winter Olympics green. But can the Olympics be sustainable at all? In the best case, it can lead to role model function.
By Christiane Kuehl