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In China, the younger generation is discovering sports as a lifestyle. They are willing to spend a lot of money on equipment, training, nutrition, and online courses. The trend is fuelling a huge market that still has excellent growth potential. One area, in particular, is currently booming.
By Redaktion Table
Jens Hildebrandt, head of the Chambers of Commerce Abroad in Beijing, takes a critical view of China's isolation due to COVID policy – according to him, this also creates major problems for Chinese companies. He talks to Frank Sieren about the prospects for German companies in a stronger, more authoritarian China and why it is more important than ever to resume exchange with China.
By Frank Sieren
For many years, nothing worked in China without involving the Danwei: Applying for a passport, getting married, getting divorced – permission from the work unit had to be obtained first. With the start of China's economic reforms, it lost importance. In the wake of the Covid pandemic, however, these small social units got a new boost: Is the Danwei celebrating a comeback with digital support?
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