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Associating brands with the Olympic Games is supposed to be a highlight for any PR executive. However, things are different at the Winter Games in Beijing. This time, sponsors might still have to pay a very high price.
By Ning Wang
China discovers green consumption. To achieve its climate targets and produce less waste, people are supposed to shop more mindfully. That is the conclusion of a new government plan. But many companies are merely applying a green coat of paint. Will the government succeed in creating truly sustainable consumption?
By Nico Beckert
It took a lot of convincing. But now not only Hollywood but also more than 70 percent of movies and 80 percent of TV shows in China are produced with Arri camera systems. The success of the traditional Munich-based company in the People's Republic is also largely credited to Forest Liu. In today's interview, Liu explains why it is not always wise to follow the latest hypes and how the Chinese movie industry has changed.
By Frank Sieren
